I’m a brand marketer and creative leader with nearly a decade of experience building, positioning, and scaling brands in high-growth CPG.

As Associate Director of Brand Marketing & Creative at One Mighty Mill, I lead master brand strategy, sub-brand growth, and consumer-facing GTM launches—helping scale the brand from an East Coast favorite into over 2,700 retail doors nationwide. I direct how we show up across every touchpoint, from end-to-end campaign creative and packaging rollouts to localized retail launch playbooks and creator strategy.

My career spans nearly 10 years across brand management, content, and creative direction—starting with early-stage food brands at Food Loft and collaborating with brands like SIMULATE, Revive Superfoods, and Billie.

My work sits at the exact intersection of strategy and creative direction— translating a clear brand point of view into campaigns, visual identities, and consumer experiences that drive velocity, engagement, and long term brand equity.

ayanahproulx@gmail.com